Related Companies has transformed their resident experience by leveraging Bilt's comprehensive payments and leasing platform. With over 13,000 units live and more than $1 billion in rent payments processed, the partnership has delivered exceptional results that directly impact their bottom line while providing unparalleled value to residents.

Read the full case study here to learn how Related implemented Bilt as their lease marketing platform and achieved impressive results across their luxury rental portfolio.

The Challenge

Related Companies, a leading luxury rental property manager, sought to:

• Differentiate their premium properties in highly competitive urban markets

• Drive increased resident retention and on-time rent payments

• Enhance the resident experience throughout the entire journey from leasing to renewal

• Generate new revenue streams while reducing marketing costs

"We position Bilt as a leasing benefit starting with the prospect welcome email. From the very first touchpoint, residents know they can earn points on rent and access exclusive neighborhood benefits." – DR Dwyer, Senior Vice President, Marketing and Leasing

The Solution

Related partnered with Bilt to implement a comprehensive resident loyalty and payments platform that transforms every touchpoint of the resident journey. The platform immediately added value by:

• Every resident now automatically earns rewards on their largest monthly expense: rent.

• Residents get access to exclusive Neighborhood Benefits™ at local restaurants, fitness studios, rideshare, Walgreens, and more.

• Properties have seamless leasing workflows and the ability to send incentives at a cost savings.

• Related earns net new revenue stream on resident spend in the neighborhood.

The Results

Enhanced resident experience

• 320M+ Bilt Points earned by residents ($6.5M in value at no cost to Related)

• 147M Bilt Points redeemed by residents across travel, dining, rideshare, and rent payments

• 2.5M+ Neighborhood Benefits™ used by residents at local businesses

• $1.2B+ in rent payments processed through the platform

Operational efficiency

• Seamless Yardi integration with Related's existing workflows

• Comprehensive staff training with scripts and materials for leasing teams

• Real-time analytics on resident earning, spending, and redemption patterns

• Automatic rewards for renewals, birthdays, and resident milestones

New revenue generation

• Revenue back on on all eligible resident spend at Bilt network merchants

• Additional revenue from onboarding new merchants to the network

• Cost savings on traditional marketing spend through AI-powered rewards

"We now use rewards from Bilt as the currency for traditional giveaways. We'd traditionally offer things like gift cards, fitness classes, travel vouchers — that's hard to maintain. Now, we send residents rewards packages and let them redeem how they want. And, it's at a cost savings to us." – Chris Schmidt, Executive Vice President, Related Companies

How Related further markets Bilt to residents

• Monthly personalized emails driving deeper resident engagement

• Lobby and elevator signage keeping benefits top-of-mind

• Integrated renewal experience with lease offers delivered through Bilt

• Staff empowerment with training materials and resident interaction scripts