Multifamily veteran will lead adoption of Bilt's Resident Loyalty 2.0 platform, helping property partners increase resident engagement while unlocking cost savings

NEW YORK, NY – June 24, 2025 – Bilt, the largest housing and commerce platform already adopted by 70% of the nation's top property managers, today announced the appointment of Margette Hepfner as Executive Director of Resident Loyalty as of August 1, 2025. Hepfner brings more than two decades of multifamily operations leadership experience, most recently serving as Chief Operating Officer of Residential Management at Willow Bridge Property Company, where she oversaw daily operations for more than 227,000 apartment homes and 5,000 employees.

"I'm excited to join Bilt as they continue the rollout of Resident Loyalty 2.0. Having experienced the platform as a property partner, I know how powerfully Bilt can transform the relationship between residents and their communities, from transactional to truly connected, driving real resident satisfaction and business results,” Hepfner said.

“This creates a unique ecosystem that rewards residents not just at home, but everywhere they live their daily lives – whether that's grabbing coffee, dining out, or working out nearby,” Hepfner continued. “For the first time, property owners can truly connect the home to the entire neighborhood experience. I’m dedicated to helping shape the next chapter and setting a new standard for resident engagement.”

In her new role, Hepfner will spearhead the adoption of Bilt's Resident Loyalty 2.0 platform across the company's extensive property partner network. She will work directly with real estate partners to help them transform their existing leasing incentives and resident engagement programs, unlocking immediate cost savings of up to 20%, faster lease decisions, and higher resident satisfaction through Bilt's comprehensive rewards ecosystem.

"We're thrilled to welcome Margette to the Bilt team," said Ankur Jain, Founder and CEO of Bilt. "Her exceptional track record of scaling real estate operations and deep understanding of what drives resident satisfaction make her the perfect leader to help our property partners adopt Bilt’s Resident Loyalty platform."

"Margette’s operational excellence and strategic vision are exactly what we need to drive widespread adoption of Bilt’s Resident Loyalty platform," added David Wyler, Chief Business Officer at Bilt. "Her proven ability to implement initiatives across thousands of properties will be invaluable as we help partners seamlessly transition their existing programs to our platform.”

During her tenure at Willow Bridge Property Company, Hepfner led the company's complete rebrand in 2023, overseeing the transition across 800+ properties and 5,000 employees. Under her leadership, the portfolio expanded by 117,000 units through strategic growth and client retention initiatives. Willow Bridge has been an early adopter of Bilt's platform, with Hepfner previously noting the partnership enables them to "provide real value to residents through personalized rewards and experiences."

"Margette has been instrumental in our success and growth over the years," said Scott Wilder, President, Residential Management at Willow Bridge Property Company. "We're grateful for her tremendous service to our organization and excited about the opportunity to work with her in her new role at Bilt. Her expertise will undoubtedly benefit the entire industry."

The platform enables properties to create personalized resident experiences through Bilt's network of 50,000 merchants – including Walgreens locations nationwide, premium fitness studios, major airlines and hotels, and neighborhood retail partners – all while providing advanced analytics for portfolio-wide insights.

Hepfner is currently a member of the National Multi-Housing Council’s Political Action Committee and Membership Engagement Committee, a member of the RETTC Steering Committee, is a past chairperson of the NMHC Membership Engagement Committee, a past chairperson of the National Apartment Association’s (NAA) National Suppliers Council, and has served on numerous committees in both organizations.

Hepfner earned her Master of Business Administration from Southern Methodist University in 2023 and holds a Bachelor of Science in Business Administration from the University of Texas at Dallas.